What is B2B lead generation?
A clear five-minute primer on what lead generation is and why it drives revenue.
Cognism · 9 min · YouTube
B2B lead generation, done for you
Booked meetings with buyers who actually want to talk.
ALURE Leads builds your ideal-customer list, writes the outreach, runs it across email and LinkedIn, and hands you qualified meetings. You show up and close.
- Pay only for qualified leads
- Expedited setup
- No retainer, no contract
This weekDemo
Qualified meetings
+3 booked
- NL
Northwind Logistics
VP Operations
Tue · 10:30
Booked
- HH
Halden Health
Head of Growth
Wed · 2:00
Booked
- SC
Sable Capital
Managing Partner
Thu · 11:15
Qualifying
Demo view with sample companies. Your card fills with your own booked meetings.
Reply rate this week
8.4%Built for teams selling to
B2B SaaSAgenciesProfessional servicesFintechLogisticsHealthcare techCommercial real estateCybersecurityStaffingManufacturing
How it works
Three steps from strangers to a full calendar.
No dashboards to learn, no tools to buy. We run the whole motion and you get the meetings.
- 01Kickoff
Define
A 60-minute working session to pin down who you win with, why they buy, and what makes them reply. We leave with a written ideal-customer profile and a messaging thesis.
- 02Before launch
Build
We source and enrich a list of decision-makers that match the profile, verify every email by hand, and write sequences in your voice. You approve before anything goes out.
- 03Ongoing
Run
Multichannel outreach across email and LinkedIn from warmed, dedicated infrastructure. Replies are qualified by a human and booked directly onto your calendar.
What we do
Everything between “who should we call?” and a meeting on your calendar.
One partner, one accountable strategist, every layer of the outbound stack.
Ideal-customer research
Firmographic and intent signals turned into a profile your whole team can point at.
List building & enrichment
Decision-makers sourced, deduped, and verified. No bounced sends, no wasted touches.
Outbound campaigns
Email and LinkedIn sequences written per segment, A/B tested weekly, tuned on real replies.
Deliverability infrastructure
Dedicated sending domains, warmed inboxes, and monitoring so your primary domain stays clean.
Appointment setting
A human reads every reply, qualifies it against your criteria, and books it on your calendar.
Weekly reporting
One page, every Monday: sends, replies, meetings held, and what we're changing next.
What we commit to
Fewer promises. Kept.
- Expedited
- setup, so outreach starts sooner
- 100%
- human-verified contacts
- 1
- dedicated strategist per client
- 0
- retainers, setup fees, or contracts
Why ALURE
Built like an in-house team, priced like an agency.
Typical agency
ALURE Leads
- Targeting
Typical agency
Broad lists, spray and prayALURE Leads
Tight ICP, built with you - Copy
Typical agency
Recycled templatesALURE Leads
Written per segment, in your voice - Success metric
Typical agency
Emails sentALURE Leads
Meetings held - Qualification
Typical agency
Automated or noneALURE Leads
Human-reviewed before booking - Visibility
Typical agency
Monthly black boxALURE Leads
Weekly one-page report - Pricing
Typical agency
Monthly retainer, results optionalALURE Leads
Pay per qualified lead - Commitment
Typical agency
6–12 month lock-inALURE Leads
None. Stop any time
Pricing
Pay per lead. Nothing else.
No retainer, no setup fee, no monthly minimum. Research, list building, copy, and sending infrastructure are all included in the per-lead rate.
One number
Per qualified lead.
Rate quoted on your strategy call.
- No retainer
- No setup fee
- No monthly minimum
- No contract
Included in the rate
- Ideal-customer research and written qualification criteria
- Verified contact lists and outbound across email and LinkedIn
- Dedicated sending domains and warmed inboxes
- Human qualification of every reply
- Meetings booked straight onto your calendar
- Weekly one-page report
- 01
We agree on what counts
Company size, role, budget signal, timing. Written down before launch, so there is never a debate about whether a lead qualifies.
- 02
You're billed per lead that meets it
A lead is a booked meeting with a decision-maker who matches the criteria. Invoiced at the end of each month.
- 03
No-shows and misfits aren't charged
If a lead doesn't match the criteria or doesn't show, it comes off the invoice. Our incentive is the same as yours.
Rate depends on your ideal-customer profile and deal size. We'll quote it on the strategy call and hold it for 90 days.
Watch
The thinking behind the work, on video.
Four videos that explain the ideas our process is built on. Start with the short ones, and if you watch them before the call we can skip the basics.
How to define your ideal customer profile
The same thinking we use in your kickoff session: who you win with, and why.
Hunter · 60 min · YouTube
Ten years of cold email advice in 36 minutes
What separates outreach that gets replies from outreach that gets ignored.
Tech Sales With Higher Levels · 36 min · YouTube
Pay-for-performance lead generation, explained
Why we charge per qualified lead, and what to look for in any partner who does.
FatRank · 5 min · YouTube
Curated from creators we respect. ALURE Leads is not affiliated with them.
FAQ
Questions, answered.
Anything else, ask on the call. We'd rather over-explain than surprise you later.
What does "qualified" actually mean?
Before we book anything, we define qualification criteria with you in writing: company size, role, budget signal, and timing. A human on our team reads every reply and only books meetings that meet those criteria. Anything borderline gets flagged to you first.
How fast will I see meetings?
Setup is expedited: research, list building, copy approval, and inbox warming run in parallel rather than one after another. Once outreach is live, meetings start arriving as replies come in, and volume ramps over the following weeks as we tune on real conversations.
Will this hurt my domain reputation?
No. We send from dedicated secondary domains that we register, authenticate, and warm on your behalf. Your primary domain is never used for cold outreach.
Do I need to write anything?
Only a review. We write every sequence and you approve it before launch. The more context you give us in the kickoff, the closer to your voice it will be.
What if I already have an SDR or a list?
Great. We can run alongside an internal team, plug into your existing CRM, or use your list as a starting point. We'll still verify it, because most lists decay 20 to 30 percent a year.
How does pay-per-lead billing work?
We define qualification criteria with you in writing before launch. At the end of each month you're invoiced only for booked meetings that met those criteria. No retainer, no setup fee, no minimum.
What if a lead no-shows or turns out to be a bad fit?
It comes off the invoice. If someone doesn't show, or on the call it's clear they didn't match the agreed criteria, you tell us within 7 days and we credit it.
Is there a contract?
No. There is no lock-in and no notice period. If you want to pause or stop, tell us and we wind the campaigns down cleanly.
Book a strategy call
Tell us who you sell to. We'll tell you how we'd reach them.
A 30-minute call. You leave with a rough ideal-customer profile, a channel recommendation, and an honest read on whether outbound is the right move for you right now.
- We research your company before the call
- No pitch deck, no pressure
- If we're not the right fit, we'll say so and point you elsewhere
Prefer email? aj@alure.io